Lola Evans: A Trailblazing Hair Care Icon

Lola Evans, the visionary founder of Shea Moisture, is a legendary figure in the hair care industry. Her groundbreaking products and unwavering commitment to empowering women of color have left an enduring legacy that continues to inspire.

Early Life and Inspiration

Born in Liberia, Lola Evans immigrated to the United States in pursuit of a better life. Inspired by the traditional hair care practices of her grandmother, she recognized the need for natural and effective solutions for textured hair.

Shea Moisture: A Revolutionary Brand

In 1991, Evans founded Shea Moisture, a company dedicated to providing nourishing products specifically designed for curly, coily, and kinky hair. Her products quickly gained popularity for their innovative formulations that incorporated raw shea butter, a natural moisturizer rich in vitamins and fatty acids.

Empowering Women of Color

Beyond creating hair care solutions, Evans was passionate about empowering women of color. She established the Community Commerce program, which partnered with women-owned businesses in underserved communities to distribute Shea Moisture products. Through this program, Evans provided economic opportunities and mentorship to entrepreneurs.

Legacy and Impact

Lola Evans's contributions to the beauty industry have been widely recognized. In 2017, Shea Moisture became the number one natural hair care brand in the United States. Evans's legacy continues through the SheaMoisture Foundation, which supports organizations focused on improving the lives of women and girls of color.

Key Innovations and Achievements

Natural Ingredients

Shea Moisture products prioritize natural ingredients known for their beneficial properties for textured hair. Raw shea butter, coconut oil, and aloe vera are just a few of the nourishing ingredients incorporated into their formulas.

Science-Backed Research

Evans believed in the power of scientific understanding. Shea Moisture products undergo rigorous testing to ensure effectiveness and safety. The company collaborates with dermatologists and hair care professionals to develop products tailored to the specific needs of textured hair.

Embracing Diversity

Shea Moisture celebrates the diversity of textured hair. Their products cater to all curl patterns and hair textures, empowering women of color to embrace their unique beauty.

Tables of Key Data

Emerging Field of Application: Texturology

Definition

Texturology, a term coined by Shea Moisture, refers to the scientific study of textured hair. It explores the unique characteristics, challenges, and care techniques associated with curly, coily, and kinky hair.

Importance

Texturology provides a framework for understanding the diverse needs of textured hair. It enables hair care professionals to develop customized treatment plans that address specific hair concerns and enhance hair health.

Achieving Texturologist Expertise

"Understanding texturology is essential for empowering individuals with textured hair." - Lola Evans

Steps to Become a Texturologist:

1. Study hair science: Gain a comprehensive understanding of the anatomy, physiology, and chemistry of textured hair.
2. Attend workshops and conferences: Engage with experts in the field to stay updated on the latest research and techniques.
3. Consult with hair care professionals: Collaborate with stylists, dermatologists, and other hair care specialists to learn from their expertise.
4. Practice personalized hair care: Apply your knowledge to provide customized hair care solutions that meet individual needs.
5. Stay informed: Continuously research and explore emerging trends and advancements in texturology.

Tips and Tricks for Textured Hair Care

Maintain Moisture

• Deep condition regularly to replenish moisture and prevent dryness.
• Use leave-in conditioners and oils to seal in moisture.
• Avoid over-washing hair to prevent stripping natural oils.

Protect from Damage

• Use heat protectants before using styling tools.
• Limit chemical treatments that can weaken hair.
• Wear protective hairstyles to prevent breakage.

Style with Confidence

• Embrace your natural curl pattern and avoid straightening too often.
• Use products designed for textured hair to define curls and reduce frizz.
• Experiment with different styling techniques to find what works best for you.

Compare Pros and Cons of Textured Hair Products

FAQs

1. What is the best way to care for textured hair?
2. How do I find a texturologist near me?
3. What are the key ingredients to look for in textured hair products?
4. How often should I deep condition my textured hair?
5. What is the difference between Shea Moisture and other hair care brands?
6. How can I protect my textured hair from damage?