Casting Curvy: Unlocking Opportunities for Plus-Size Models

Introduction

The modeling industry has long been dominated by thin, conventionally attractive individuals. However, the rise of body positivity and the growing demand for representation have led to a surge in the popularity of plus-size models. Casting Curvy, a specialized online platform, has emerged as a vital resource for these models to showcase their talent and connect with industry professionals.

The Growing Demand for Curvy Models

According to a report by The Fashion Spot, plus-size models accounted for only 0.4% of all models in major fashion magazines in 2008. This number has since increased to 3.6% in 2020. The rise in demand for curvy models is driven by:

• Changing beauty standards: The fashion industry is gradually embracing a more inclusive and diverse definition of beauty.
• Increased consumer spending: Plus-size consumers are a significant and growing market, representing over $215 billion in annual spending in the United States alone.
• Social media activism: Body positive campaigns and the visibility of curvy influencers on social media have raised awareness about the need for representation.

Casting Curvy: A Platform for Representation

Casting Curvy was launched in 2014 by CEO Allison Sklar to address the lack of representation for plus-size models. The platform provides:

• A database of plus-size models: Over 5,000 registered models are available for casting directors to browse.
• Casting calls and auditions: Casting Curvy hosts casting calls and auditions for fashion shows, print campaigns, and other modeling opportunities.
• Educational resources: Models can access workshops, webinars, and other industry insights to enhance their skills.

Stories of Success

Casting Curvy has played a significant role in the careers of numerous plus-size models. Here are a few inspiring stories:

1. Tess Holliday: The first model to sign with Casting Curvy, Holliday has since graced the covers of Vogue and Elle and has become a vocal advocate for body positivity.

2. Paloma Elsesser: A prominent plus-size model, Elsesser has modeled for brands like Nike and Fenty Beauty and has appeared in campaigns for Vogue and Harper's Bazaar.

3. Ashley Graham: A groundbreaking plus-size model, Graham has been featured in the Sports Illustrated Swimsuit Issue multiple times and has launched her own line of lingerie.

Effective Strategies for Success

For plus-size models looking to succeed in the industry, Casting Curvy recommends the following strategies:

• Build a strong online presence: Create a professional portfolio and maintain active social media accounts.
• Network with industry professionals: Attend casting calls, reach out to casting directors, and build relationships.
• Sharpen your skills: Take workshops and practice posing and runway walking to improve your technical abilities.
• Stay persistent: Don't give up easily and keep submitting yourself for casting calls, even if you don't get booked immediately.

Common Mistakes to Avoid

To avoid common pitfalls, models should:

• Avoid relying solely on Casting Curvy: Explore other casting platforms and connect with agencies that specialize in plus-size representation.
• Don't compare yourself to others: Focus on your own unique qualities and don't compare yourself to other models with different body types.
• Be prepared for rejection: The modeling industry can be competitive, so don't take rejection personally and use it as an opportunity to improve.

Pros and Cons of Casting Curvy

Pros:

• Increased opportunities: Casting Curvy provides plus-size models with access to a wide range of casting calls.
• Exposure and representation: The platform helps models gain visibility and promotes diversity in the industry.
• Educational resources: Models can benefit from workshops and webinars to enhance their skills.

Cons:

• Competition: The platform can be competitive, with over 5,000 registered models.
• Fees: Models may be required to pay fees for certain services, such as portfolio reviews.
• Limited industry reach: Casting Curvy's reach may not extend to all casting directors and agencies in the industry.

Conclusion

Casting Curvy is a valuable platform that has contributed to the growing representation of plus-size models. By providing models with opportunities, educational resources, and a network of industry professionals, Casting Curvy is helping to create a more inclusive and diverse modeling industry. As the demand for curvy models continues to rise, Casting Curvy will likely play an increasingly significant role in shaping the future of fashion.

Tables

Table 1: Increase in Plus-Size Model Representation

(Source: The Fashion Spot)

Table 2: Benefits of Casting Curvy

Table 3: Common Mistakes to Avoid